What we do with your data

This Privacy Notice explains how and why your personal data will be used, stored and shared for the purpose of the organisation and delivery of this event <event name>.


In summary

This event is being organised by <company name> with the support of MEDIAmaker Ltd respectively: -

<Company name>:

  • have commissioned this event and provide details of employees they wish to attend to MEDIAmaker
  • receive details from MEDIAmaker of who has accepted or declined invitations, event acquired output (such as opinions given, ideas created, issues raised, post-event feedback and the like)
  • may send post-event communications and / or follow up with attendees and company-wide
  • may store and analyse event-generated information to inform company changes and actions / seek improve their business and to help organise and improve future events



  • act on behalf of <company name> to organise and manage this event
  • may receive details of potential attendees from <company name>, communicate attendee information with them during and after the event to ensure it runs smoothly
  • may record information gained during the event and feedback afterwards, provide analysis to assess the success of the event and provide this information to <company name>, for their legitimate business use
  • will permanently erase delegates’ personal data within 18 months of the event completing.


In detail

Who are we?

We are MEDIAmaker Ltd, the event and digital communications agency appointed to help deliver this event, <event name>, on behalf of <company name>. We also send out event communications, run the online registration portal and the event helpdesk.

We take your privacy seriously and will only use your personal data to help us in the planning and delivery of this event, and future events for <company name>.


Why do we collect your personal data?

We have been appointed to help organise this event, including theming, graphics, technical and logistics planning, and delegate management. Your employer <your company> has shared your contact details with us to enable us to send out event invitations, reminders or other information specific to this event.

We also need to collect additional data from you via the registration website, and if applicable via an event app and/or post-event survey. This allows us to:

  • Establish who has and who has not registered
  • Cater for any special dietary requirements
  • Organise for any special access requirements
  • Collect any other information required for the planning and delivery of the agenda such as session sign-ups for activities during the event or feedback on how useful the event was for you.
  • Find out your input or opinions via tablets or an app as part of workshop sessions
  • Run the helpdesk by email and phone


What do we mean by personal data?

Personal data is defined as information relating to a ‘living’ individual who can be identified either from the information itself or indirectly by combining the information with other data available to the data controller (in this case, MEDIAmaker and <company name>. Personal data includes expressions of opinion about the individual and any indication of intentions anyone may have in respect of the individual.

We will strive to ensure that any personal data used by us and <company name> or on our behalf is of the highest quality in terms of accuracy, relevance and adequacy, and is updated as required. We take steps to ensure your data is used in accordance with the permission you grant and destroyed once this purpose has been served.


What personal data do we collect about you?

When you register, we collect personal data that enables us to organise the event and run the event helpdesk. This is likely to include:

  • First name
  • Surname
  • Email address
  • Job Role
  • Division
  • Company
  • Office Location / Address
  • Special Dietary Requirements
  • Accessibility Requirements
  • Any other information required for the planning of the agenda or activities, for example choice of workshops or opinion surveys
  • Film or photographs at the event
  • Any information you may provide as a result of your participation at the event itself
  • We may also invite you to complete post-event feedback, however your answers will be anonymous


How will your personal data be used?

The data we collect will be used in the delivery of this event. This means we may have to share limited parts of your data with other parties contracted to us and involved in organising the event, event communications, catering and / or accommodation.

However, we only share personal data that is relevant to the purpose it will be used for. Therefore, your email address or other contact details will not be shared with Third Parties, unless expressly required. For instance:

  • Your name, job role, workshop group and table number may be shared with badge printing companies (Instaprint)
  • Your name, special dietary and accessibility requirements may be shared with the event venue (Pride Park Stadium).
  • Your email address may be uploaded to an event app to ensure secure access for registered users only
  • If you requested accommodation your name will be shared with the hotel you are booked into. (Hotel names TBC)

After the event, third parties involved in delivering the event (i.e. excluding MEDIAmaker and <company name>) are contractually obliged to delete the data they have processed within 90 days.

Your employer will use the ideas, feedback and other output and recordings from the event to benefit the business. This may include sharing any of this across the wider business and, if relevant and beneficial, in external corporate communications.


Will my personal data be used or shared for marketing?

No. MEDIAmaker will never use your personal data, nor sell or share it with external parties for marketing purposes. We will only use your data as instructed by <company name> in fulfilment of the organisation and outcome of their events. However, MEDIAmaker may use generic photographic or video footage of the event in our own marketing, which will exclude personally identifiable information. 


How long will your personal data be stored?

We will retain your personal data for 18 months, as <company name> often likes to be able to compare attendance data from year to year and/or may wish to invite you to future events. After this point, your personal data that we hold will be permanently erased.

Your employer <company name> will receive a copy of event data and may process it in pursuit of their legitimate business interests.


What are your rights relating to accessing your personal data?

You have the right to request a copy of the personal data we hold about you. If you would like a copy of some or all of your personal data, please email or write to us at the address below.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct any personal data you think is inaccurate or to remove any personal data we hold about you.

If you do request access to the data we hold about you, we will respond and make the changes requested within one month of the request.  


Changes to this policy

We provide the current and relevant privacy details at each event registration. If you attend multiple events run by us, this policy may have changed since you last attended or need to be different to accommodate the nature of the event itself. This privacy policy was last updated on 10/06/2019.

Please take the time to ensure you are happy with how your data will be captured and used.


How to contact us

For further information on how your personal data is used, how we maintain the security of your information, and your rights to access information we hold on you, please contact:


Data Protection Office

MEDIAmaker Ltd

Media House

Padge Road




Tel: 0115 925 5440